B2B Lead Generation

MapleSage is a full-service B2B Lead Generation HubSpot certified agency partner.

Inbound Flywheel

Online B2B lead generation is difficult. There’s no way around it. There are tons of companies competing for the attention of a finite group of website visitors, and world is only getting noisier. Learn what's best in 2020 to generate Inbound leads.

MapleSage help organizations generate better qualified B2B leads, nurture relationships, improve buyer engagement, build awareness, and improve opportunity creation.A new kind of agency — that integrates marketing, technology, analytics, and design to achieve business goals. We provide strategy and execution for companies that need their investment in marketing to drive business growth. Fill in the talent gaps and become the strategy and execution engine to help companies grow, compete, and succeed. MapleSage helps you turn your digital vision into reality, generate leads, close deals, grow revenue and maximize ROI. We deliver a superior customer experience by applying proven Inbound methodology at every stage of customer journey, from discovery to point of sale & after.

From website design and execution to the creation and distribution of high quality content, we deliver marketing solutions purpose built to drive leads and strengthen brand equity.

 

 

Sales & Marketing Strategy

SMART Marketing Goals

Effective sales & marketing efforts of course need to start with a good plan. To gain better positioning and acquire better leads, you have to take on strategies that focus on attracting new prospects to your company, engage with them at scale, and delight them individually, while partnering with your sales and services teams to keep the flywheel spinning effectively and help the business grow.

We help you put together a strategy that guides every aspect of the sales & marketing execution work.

 

Including but not limited to:

  • Buyer persona analysis
  • Buyer’s journey discovery
  • Competitive Positioning Messaging
  • Go-to-market Plan
  • Channels & Partners strategy

inbound_marketing_process

Inbound Marketing Tactics

marketing automationOnce a marketing strategy is in place the next thing to do is to start implementing it, testing it and measuring its results. Most marketing strategies will require applying a combination of tactics.

The most common services that we implement for our clients are:

Inbound for e-Commerce

The business-to-business eCommerce market is big. In the U.S., it’s more than twice the size of online retail, in fact, and it’s poised to top $1.1 trillion in the next five years according to forecasts by Forrester Research.

What's better than acquiring one new customer?

It sounds like a trick question, but the answer isn't "acquiring two customers." It's actually retaining an existing customer.

Inbound for ecommerceWhile there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI -- and it costs 5-25X less.

But how do you create a customer retention strategy that keeps your current customers engaged and happy?

At MapleSage we adapt our actions and resources to the current position of your online sales platform. We adapt our strategies according to your requirements, whether you are looking to launch into a specific market, improve your conversion rate, or creating an action plan to optimize your marketing platform.

Account Based Marketing

Inbound marketing and ABM are, on the surface, a bit different in theory:

  • Inbound marketing primarily focuses on creating great content to bring prospects to you.
    • ABM puts the emphasis on individual prospects or existing accounts.

But they absolutely complement each other -- in fact, we use them in tandem. 

ABM adoption is rapidly accelerating and has gained fast acceptance in B2B,  marketers report that ABM helps them achieve three key goals: increased revenue, increased pipeline and higher quality leads.

account based marketing
  • Account selection
  • Insights (how to gain traction with specific accounts)
  • Content (specific for targeting the selected accounts)
  • Orchestration
  • Targeted delivery
  • Measurement and reporting

Branding & Design

In the inbound marketing age, branding refers to branding on the internet – and the internet moves pretty fast. Brands can be built up in an instant, and they can be destroyed just as quickly. 

blogs.maplesage.com-Baskin-Robbins-Stranger-Things-1030x519Your brand is your window to the world, it projects a complete vision of your business, not only to your potential clients, but also your existing client base. At MapleSage we will help you to improve and strengthen your corporate identity to give you the brand positioning that you are looking for.  

Whether you are looking to launch into a specific market, improve your conversion rate, or creating an action plan to optimize your marketing platform.  At MapleSage we adapt our strategies according to your requirements, help you with your digital vision. 

The process starts with discovery of your brand strategy and results in a set of deliverables that include naming, messaging, visual language and a "tone of voice”.

WEBSITE DESIGNwebdesign

We design purposeful, result oriented, analytics-driven, growth engines using award-winning design methodology - Growth Driven Design . It combines Lean and Agile principles into a highly effective data-driven web design process.

Websites that gets "the job done" ! We can design it from scratch OR work on your existing website to improve it day by day. We believe that website design is an ongoing process that requires dedication to continuous improvement, but we also understand that you want to start with something good on "day1" - so we do both.

Growth driven design diagramCREATIVE 

We redefine and create your brand image, strengthening its visual impact and increasing its value and online presence. Our design team produces all types of graphic assets that a marketing activity might need. That includes web, print, advertisement, presentations, video and animations.

Implementation & Integration

MapleSage is consistently ranked #1 Hubspot Agency Partner for Banking & Insurance Industry. 

Implementation Puzzle We provide our customers whole 'Inbound Marketing Stack'. That includes all the parts of the technology that you would need in order to have an optimized customer acquisition machine.
That typically
 include building and maintaining the some or all of the following elements:

  • Marketing Automation
  • Website Development
  • CRM Setup & Integration
  • Sales Funnel Implementation
  • Sales Enablement

Web Analytics

What you do not measure you cannot improve. Analyze your business’ KPI and optimize your strategy.

web-analyticsWe will produce for you a dashboard that collects the most important KPIs that reflect the progress on your most important goals. This dashboard will be updated in real-time and accessible to you at any moment.
 
 
We will be working day by day on optimizing every step of your customer acquisition machine ("funnel"). We will present to you our insights and growth hacking ideas on a weekly and monthly basis, and we will continuously run experiments to validate the effectiveness of every marketing tactic that we implement. The result you should expect is continuous growth and improvement in every aspect that we target together.

The 30 Greatest Lead Generation Tips, Tricks & Ideas

lead-generation-ebook

 

Check out these proven - yet often overlooked - lead generation strategies.

Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.

That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.

Download these 30 tips to learn:

  • What makes the best lead-generating content
  • What drives killer landing page performance
  • How to create offers that are impossible to ignore
  • Secret website optimization tips with A/B testing
    ...and more!

This is your guide to generating more quality leads for your sales team.

Get your free copy now