Business Blogging serves as the initial step in your content marketing and inbound marketing strategy. It functions as a valuable marketing channel, similar to social media, direct mail, and email marketing. Its main objective is to support business growth by driving traffic to your website and providing opportunities for conversion. By discussing subject matters related to your business, your blog enhances online visibility and initiates conversions that guide visitors along the conversion funnel. It's important to note that traffic conversion may vary for different businesses. Some focus on converting traffic into leads to be handed over to the sales team, while others aim to convert traffic into customers through online transactions.
