Business Blogging serves as the initial step in your content marketing and inbound marketing strategy. It functions as a valuable marketing channel, similar to social media, direct mail, and email marketing. Its main objective is to support business growth by driving traffic to your website and providing opportunities for conversion. By discussing subject matters related to your business, your blog enhances online visibility and initiates conversions that guide visitors along the conversion funnel. It's important to note that traffic conversion may vary for different businesses. Some focus on converting traffic into leads to be handed over to the sales team, while others aim to convert traffic into customers through online transactions.
Business Blogging Strategy
Make your customers fall in love with you with a blog that keeps them posted with valuable information and that will keep their interest in your brand alive.
Answer questions, propose solutions and alternatives, and present the qualities of your product.
Create long lasting relationships with the users and they will come back to you when they are ready to purchase.
Transform your content marketing strategy into sales opportunities. Take advantage of the digital supports to create interactive content for your audience, via which you will identify leads and make sales.
A micro-site dedicated to your key product will spark your conversion ratios. Computer graphics have potential to help you generate a viral phenomenon. And an online survey will help you to better know your potential customers and move them to make a purchase.
These are only three examples of valuable content that we create at MapleSage to provoke reactions within your users and achieve results for your company.