Business Blogging

Business Blogging is the first step of your content marketing and inbound marketing strategy, it is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth by driving traffic to your site and offer opportunity to convert in someway. Your business blog talks about subject matters that are related to your business to get your business more online visibility and initiate conversions that drive visitors down the conversion funnel. Traffic for various businesses might convert differently -- some aim to turn traffic into leads to hand over to a sales team, others may aim to convert traffic into customers via an online transaction.