Inbound marketing is part of a global inbound movement in the business world. It is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. It's a better way of market, sell and serve your customers. The old isolated methods of outbound marketing look obsolete in driving customers to your business, especially in the face of ever stronger competition.
To gain better positioning and acquire better leads, you have to take on strategies that focus on attracting new prospects to your company, engage with them at scale, and delight them individually, while partnering with your sales and services teams to keep the flywheel spinning effectively and help the business grow.
In inbound methodology, the job for businesses is to drive this traffic to the middle part of the sales funnel, qualifying leads and contacts who show interest in your products. With help of various inbound techniques, lead-gen and workflows combined with content-based techniques.
The inbound methodology is composed of three stages: attract, engage, and delight. Inbound businesses use the methodology to build trust, credibility, and momentum. It’s about adding value at every stage in your customer's journey with you.