Inbound marketing is part of a global inbound movement in the business world. It is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. It's a better way of market, sell and serve your customers. The old isolated methods of outbound marketing look obsolete in driving customers to your business, especially in the face of ever stronger competition.

To gain better positioning and acquire better leads, you have to take on strategies that focus on attracting new prospects to your company, engage with them at scale, and delight them individually, while partnering with your sales and services teams to keep the flywheel spinning effectively and help the business grow. 

In inbound methodology, the job for businesses is to drive this traffic to the middle part of the sales funnel, qualifying leads and contacts who show interest in your products. With help of various inbound techniques, lead-gen and workflows combined with content-based techniques. 

The inbound methodology is composed of three stages: attract, engage, and delight. Inbound businesses use the methodology to build trust, credibility, and momentum. It’s about adding value at every stage in your customer's journey with you.

THE KPIS OF INBOUND MARKETING
Visits to digital assets
Lead acquisition
Opportunities won
Conversion rate
Return on Investment
Inbound Methodology
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Attract

All marketing strategies begin with a support inventory and framework of digital assets. The key here is digital analysis.

We determine from this point onwards if you are prepared to capture leads through your website, blog, or other type of digital marketing.

The first step of sales automation is in auditing the visibility of your current model, developing KPIs such as web sessions, monthly growth and users on your ecosystem.

If you don’t have this information available, not a problem. We will start to build an idea of these stats and create a content strategy based on results.

 

CONTENT & REACH

The main themes for content creation are always upon your buyer persona. This is accompanied by a social network outreach plan, CTAs and a clear plan of publication.

LIFECYCLE

Your messages should be adapted to your prospects and traffic. Each stage of contact with users requires different actions. In the awareness stage in is taken into consideration that you are only in the first steps of the process, later you can glean their names, email addresses and begin the process of lead nurturing.

Attract Action Plan

 

SEO

To get to your true client base, it’s fundamental that you speak the same language. Through keyword research we will improve your position to get you the best visibility...

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Social Media

Your communications and your digital actions need to be consistent and unambiguous. We will transform your social channels into loudspeakers for your business.

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Business Blogging

We will position you as a reference in your sector through unique and quality content. Get new visitors to your pages through the means of our guided support on your blog network.

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Engage

Inbound Marketing is based on attracting and converting new contacts, and cultivating new lead for your business. The most important thing to remember here is to get the right information at the right time to gain insights and qualify your leads for sales.

The creation of integrated forms in various formats, and the atomization of the relationships with your clients is simple. In the lead-gen circuits of a Inbound Marketing strategy, content types are determined to best suit a lead in the given stage of the buyer’s journey to give the best chance of them providing their data and becoming a lead. After this step it is possible to analyze leads and project the possibility of achieving your goals.

 

LEAD-GEN VIA LANDING PAGES

These are the pages that people land on who will go on to become part of your database. These pages contain forms, which depending on the type of campaign, contain fields requesting information, typically these would be email, company, job role, market, industry etc.

FORMS

Different levels of lead qualifying have to be established. Leads differ by the information you possess, a lead with ten fields of information is better qualified than one with only an email address. There are different ways of labelling these leads: Hot leads (or Sales Qualified Leads), who are ready to receive an offer; and Cold leads (Marketing Qualified Leads, who require nurturing through the funnel).

DATABASES

The creation of lists is very important according to the lifecycle stage of a prospect. Lists and leads are controlled by Smart integration, so everyone is informed of when a lead can receive a call or an inbound offer.

Engage Action Plan

 

Lead Capture

Users respond to defined stimulus, if you are looking to capture new leads, your ecosystem has to be adapted to drive users to interact with certain content..

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Work Flows

We set up the actions of a workflow strategy to allow users to get quickly to the sales process. All parties share a common objective.

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Lead Nurturing

If you need users to understand your product or service better before they move on to a purchase, you need a Lead Nurturing circuit to guide them towards that decision.

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Delight 

Within automated and Inbound Marketing there are specific actions geared towards brand loyalty. Here, existing clients are returning to your business to make new purchases.

But there is also a point of interest in reigniting these existing contacts through workflows, specifically through strategies that are designed to entice users back through content, actions and proposals that align with your companies offers and products.

EVANGELISTS AND PROMOTERS

In this phase users have completed 90% of the lifecycle – they are customers – now they can begin to spread the word about your company.

CASE STUDIES

Case studies help humanize the results from your products and services. If other ideal prospects see what you can do for them, you will be providing them credibility and as a result you will see greater interest from them.

CRM

The integration of the sales circuit alongside the management of customer loyalty is vital. An integrated Customer Relations Management system (CRM) is vital to stay on top of the results using our tried and tested Lifetime Marketing strategies.

Delight Action Plan

 

Leads Management

 we believe in customer-relations based marketing. Once a person becomes a client of yours, it’s important to carry out those personal actions that will increase their value over time.
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Cross Selling

Do want to increase the lifetime value of your customers? Through Automated Marketing, can develop intelligent actions for cross-selling to your client base.
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Lead Scoring

It’s never too late to learn more about your clients. Through lead scoring we can qualify your users and improve the results of your Loyalty Action Plan.

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Inbound Marketing Services 
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Foundational

There is a number of things your agency can do to help get a client started with marketing services.

  • Inbound strategy development
  • Buyer persona development
  • Content strategy
  • Technical implementation
  • Reporting setup
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Traffic Generation

Traffic generation is a key to inbound marketing success.

  • Blogging
  • SEO
  • Social Publishing
  • Ad Development
  • Video
  • Other Content Creation
Schedule A Free Consultation
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Lead Conversion

Once you've helped your client successfully drive traffic to their website, the next step is to convert.

  • Conversion Path Creation
  • Social Selling Enablement
  • Social Prospecting
  • A/B Testing
  • Ad Campaign Management
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Lead Nurturing

After you've generated leads, you, want to convert them into paying customers for your client.

  • Lead nurturing & automation
  • Email Marketing
  • Automation
  • MOFU/BOFU Offer Creation
  • Personalized Content
  • Lead Scoring
  • Sales & Marketing Alignment
  • CRM Integration
  • Closed Loop Reporting
Schedule A Free Consultation
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B2B Lead Generation Evaluation - Funnel To FlyWheel - Growth Marketing

Technology has changed and more importantly, so have consumers. In an increasingly competitive, complex and connected mesh of the world, understand the change in inbound methodology an how it affects your enterprise.

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