THE KPIS OF LEADS MANAGEMENT

Marketing Automation is designed to convert your leads into loyal customers. This process is possible only if you have previously defined and established a business opportunity funnel. And if you are planning on implementing constant new lead generation from your prospects.

At MapleSage we use this methodology to develop a Lead Nurturing processes, with the aim of creating a personalized relationship with leads which, in the future, will covert them in your clients.

We are partners with some of the most advanced marketing automation tools provider. Thanks to these tools & technologies we ensure that our clients reach their objectives everyday.

Sales Automation platform offer the best lead solutions for communication between the marketing and the sales team. This methodology revolves around the automation of your sale process with of aim helping your sales team to keep track of your potential clients, and to maintain a high level client service in order to engage them and turn them into your brand’s ambassadors.

LEAD SCORING 

Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. Once leads management process starts, a good database of leads and prospects is created with help of Inbound Marketing campaigns.

This helps to identify at which point of sale these prospects are starting with, assigning numeric values to certain website browsing behaviors, conversion events, or even social media interactions. The resulting score is used to determine which leads should be followed up with directly by a sales rep or which leads need to be nurtured further down the funnel.

Some users might be close to purchasing, while others may need further engagement to make their final decision. It is fundamental to give the correct value to each opportunity for your business.

At MapleSage we use the best automation programs for Lead Scoring and achieve segmented actions for your customers

Leads nurturing is a process of helping your prospects, by providing relevant information at every stage of their buyer’s journey. A purposeful process to guide and convert them to become a paying customer. It focuses on listening to needs of your prospects and providing them with relevant information and answers they need.

The sales journey is different for every industry. While some products require short processes, other need a long maturation process to make the business opportunities turn into sales.

Implementing an effective lead nurturing strategy can go long way in your inbound marketing efforts. At MapleSage we create long sighted strategies in order to use actions that converts, using nurturing techniques including targeted content, multi-channel nurturing, multiple touches, timely follow-ups, personalization, and more.