SEO is an umbrella term for increasing a website’s visibility in search engine results pages, encompassing both paid and organic activities. At its core, SEO focuses on nothing else but expanding a company’s visibility in the organic search results. It helps businesses rank more pages higher in SERPs (Search Engine Result Pages.) And in turn, drive more visitors to the site, increasing chances for more conversions. It allows you to understand how consumers are searching for and finding information about your brand and your competitors online. By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. It is a longer-term investment than other digital marketing channels.
At MapleSage we believe b2b SEO marketing & content marketing go hand in hand, SEO marketing helps you draw users to your site while content marketing keeps them there and helps convert them. If you build great content, you will organically drive all other aspects of search engine optimization: link building, keyword targeting (leveraging content marketing strategies and variability of content ).