SEO is an umbrella term for increasing a website’s visibility in search engine results pages, encompassing both paid and organic activities. At its core, SEO focuses on nothing else but expanding a company’s visibility in the organic search results. It helps businesses rank more pages higher in SERPs (Search Engine Result Pages.) And in turn, drive more visitors to the site, increasing chances for more conversions. It allows you to understand how consumers are searching for and finding information about your brand and your competitors online. By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. It is a longer-term investment than other digital marketing channels.

At MapleSage we believe b2b SEO marketing & content marketing go hand in hand, SEO marketing helps you draw users to your site while content marketing keeps them there and helps convert them. If you build great content, you will organically drive all other aspects of search engine optimization: link building, keyword targeting (leveraging content marketing strategies and variability of content ).

KPIs of SEO

Conversion Rate Optimization - (CRO)
Organic Search
Local SEO
Mobile Search 
Voice Search 
Technical problem-solving
Data-driven insights
 
 
SEO Marketing

* Target vertical markets by leveraging content repurposing and aggregation of related content as targeted landing pages

* Maximize traffic results through niche SEO keyword ballooning

* Optimize with On-page SEO and Keywords

* Increase Inbound links and PageRank

* Drive organic link building by focusing on the pillars of link bait

* Improve User Experience Metrics that Matter

* Leverage social interaction through integrated sharing strategies; content that is unlocked by sharing, contest entries, etc.

* Focus on a strategy that targets inbound user content discovery rather than outbound marketing crafted content

 
 
seo (1)
Sustainable SEO Efforts
servicios-seo-03branding

The key to success with any search engine optimization campaign is to focus on delivering a plan that is sustainable.

The lower the cost of maintenance, the more integrated your SEO strategy to your in-house standard operating procedures, and the maximum repurposing of content will leverage each penny of sweat for a pound of traffic.

 

SEO Retainer

The best B2B SEO strategies are an ongoing partnership. At MapleSage we focus on delivering knowledge and high-level strategies to our clients so that marketing initiatives are developed with the search engine optimization baked in. On a month-to-month basis, our SEO consultants will focus on delivering:

* Keyword Ranking Reports

* Opportunities for leveraging viral content based on current trends or hot topics related to your industry

* Ongoing work with copywriters to expand online content

* Develop and execute strategies for implementing user generated content—product reviews, client testimonials, user-submitted articles, etc.

* Strategy updates based on changes in the search industry

qtq80-KVec7u-768x512
Inbound Leads Image Coverr-22

An Introduction to Lead Generation

A starter's guide to converting website visitors into leads for your business.

Want to learn how to generate more leads? This ebook will teach you how.