BUSINESS BLOGGING

ART OF CREATING RELATIONSHIPS THROUGH CONTENT

 

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Content Marketing

Business Blogging is the first step of your content marketing and inbound marketing strategy, it is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth by driving traffic to your site and offer opportunity to convert in someway. Your business blog talks about subject matters that are related to your business to get your business more online visibility and initiate conversions that drive visitors down the conversion funnel. Traffic for various businesses might convert differently -- some aim to turn traffic into leads to hand over to a sales team, others may aim to convert traffic into customers via an online transaction.
THE KPIS OF BUSINESS BLOGGING
Build Authority
Connect with industry experts
Increase brand awareness
Improve SERP ranking
Grow your fan base

Business Blogging strategy will have to adapt to your brand’s needs and to its digital maturity.

Increase your views and capture new business opportunities using content that can position you as a reference for your sector.

A good content will end up convincing your leads and making you their favorite choice before your competitors.

 

 

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Make your customers fall in love with you with a blog that keeps them posted with valuable information and that will keep their interest in your brand alive.

Answer questions, propose solutions and alternatives, and present the qualities of your product.

Create long lasting relationships with the users and they will come back to you when they are ready to purchase.

 

Transform your content marketing strategy into sales opportunities. Take advantage of the digital supports to create interactive content for your audience, via which you will identify leads and make sales.

A micro-site dedicated to your key product will spark your conversion ratios. Computer graphics have potential to help you generate a viral phenomenon. And an online survey will help you to better know your potential customers and move them to make a purchase.

These are only three examples of valuable content that we create at MapleSage to provoke reactions within your users and achieve results for your company.

 

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