Digitizing Sales & Leasing for a Luxury Real Estate Developer

The Challenge

With increasing buyer expectations and a competitive market, the client needed a more efficient way to manage leads, track broker performance, and provide visibility across active projects. Manual handovers and poor data visibility led to lost opportunities, delayed follow-ups, and inconsistent experiences.

The Solution

IMapleSage partnered with the developer to digitize and automate the entire sales and leasing funnel.

Key actions:
- Implemented HubSpot CRM for centralized deal and contact management
- Automated lead capture, scoring, and broker assignment
- Built responsive digital listings with inquiry forms and WhatsApp integration
- Launched targeted NRI and investor campaigns with tracked engagement
- Created real-time dashboards for broker performance, project status, and customer journeys

Tech Stack: HubSpot Pro, WhatsApp Business, Google Ads, Meta, Canv

“We finally have a CRM our sales team loves. From lead capture to handover, it’s smooth, fast, and efficient.” Mary Baker — VP, Sales (Confidential Real Estate Client)

The Results

The shift to a digital-first sales process paid off quickly — response time dropped by 60%, site visits surged, and brokers were finally empowered with real-time visibility. With smoother handoffs and better data, deal conversions rose significantly across high-value properties.