Topic:
B2B Lead Generation
Healthcare Marketing Strategy
Healthcare & pharmaceutical marketing offers a great opportunity in the digital area thanks to two factors: on one hand, the high volume of information and health services which the users demand on the Internet; on the other, the reliability and confidence that only sanitary professionals can provide. And only with a good fidelity strategy will you be able to demonstrate that the users are not only important as patients, but also as customers. With a solid digital marketing strategy, not only will you succeed in positioning yourself as a reference in your sector, in order to gain visibility and business opportunities, you will also build long term relationships with your clients in order to increase its value in the long run.
THE KPIS OF INBOUND MARKETING
Visits to digital assets
Lead acquisition
Opportunities won
Conversion rate
Return on Investment